A bold display at the point of sale has been proven to be the most effective way to engage customers and drive them to impulse buys. Well executed displays can educate shoppers about a product, evoke emotion and inspiration, or provide impactful benefits to the shopper.
Digital POS displays can increase customer engagement and improve store operations, providing a seamless shopping experience across multiple channels.
Communication at Point-of-Purchase includes a set of promotion and advertising techniques to increase the profitability of the point of sale.
6 Benefits of POS displays and how they can help you increase increase brand awareness and sales at retail.