POS aka point of sale displays have many advantages in store and can help both retailers and buyers to love your brand. Point of sale displays have been shown to increase brand awareness and sales at retail. Here are six advantages of effective point of sale displays.
Catch the Customer’s Eye
Customers in a store usually go through the aisles looking for one specific product. Packaging alone is often too small to make an impact on a customer without a little help, no matter how catchy or visually appealing it is. That’s where your display comes in. Using bigger mediums such as plastic modular displays or suspension shelf signs to market your product increases the chance for buyers to notice your brand and make the sale.
Supplement Your Packaging
POS displays make your brand easier to spot and stand out in the store. They provide more space for branding and give you an opportunity to better educate buyers on the unique value that your product offers at the exact time they are about to make a purchase. Additional product information or a special offer that won’t fit on your packaging are some examples of how POS displays help you with branding.
Strategically Locate Your Products
Point of sale displays are often free-standing, or attachments that can be fit onto the ends of shelves. This offers a lot more flexibility to retailers as to where to place your product. Your product is no longer getting squeezed in on the corner or somewhere low on the shelf. Instead it can be right in the middle of highly traversed areas within the store or attract customer’s attention to the shelf. This is a great way to get your brand next to any complementary products commonly used with, even if traditional shelf space isn’t available there.
Help Your Retailer Merchandise Your Products
A common struggle for brands is ensuring that their products are merchandised effectively at retail. This is limited by how well your retailer understands your brand, and by how much time and space they can devote to each of the many brands they need to promote. By providing a display along with your product, you are able to dictate exactly how you want your brand advertised within the store, saving both you and your retailers a lot of trouble.
Be More Cost Effective
Getting your brand an ad on most media platforms is always pricey. POS displays such as shelf and trade activations are a way to communicate your brand as if it was in a magazine or on a billboard, minus the cost. You can use the same ads or messages or simple create a tailor-made solution for them to fit perfectly in the store. As an added bonus, it’s easier to target to a more relevant audience who can be immediately impacted by your advertising.
Target Impulse Buyers
Entice customers to buy your product since they are already in the store buying something. A well-placed POS display acts like a clever ad and is more likely to have an effect for the customer to buy that product right then and there. If buyers are already making a purchase, there’s a better chance they’ll add something new to their basket. Many purchases are often unplanned, especially in the food and beverage industry, meaning that effective point of sale displays, and marketing have a profound effect on your sales.