Nowadays, it is widely common for marketeers and Brand Managers to use free standing branded systems with internal illumination (LED displays or Lightboxes) for their instore activations and indoor events. For some sectors like cosmetics it could be characterized as necessity that leads to the desired engagement between customer and specific products and Brands.
Thus, this transmission from simple and low-cost printed banners to more impressive, elegant and sophisticated displays creates even more technical prerequisites for your procurement associates. The increasing demand multiplies the available solutions for lightboxes and the cost shall not always be the major factor for your choice.
However, even if you are not an expert on this subject you can easily define the differences among the various solutions offered by your suppliers. The major technical points that must be checked before issuing your purchase order described below. Clarify quality differences and find out if the cost reflects the outcome you desire according to your Brand needs.
Most suppliers today are using durable aluminum light-weight frames that are available in custom measurements. This aluminum frame creates the internal needed space for the illumination equipment to be attached, the wiring and is related with the installation process. But if the inner cuttings are cheap or not well thoughted you will see a light shadow in the perimeter of your visual.
Additionally, the depth of the frame matters. It is important to decide if you need a single-side printed lightbox or a double-side one. Speaking for a double-side printed lightbox the depth of the frame ensuring no transparency and shadows between the one side to the other. Ask from your producer to show you a sample.
As you imagine the type and the quality of LEDs is the most critical part when we are discussing about illuminated displays. The purpose of this article is not to deep down among the different types of LEDs but just to make you aware regarding the intensity and brightness of your display and this is depending on the quality and the number of LEDs as well as the suggested proportion according to the measurements of your display.
And, this is a typical case of “you will get what you pay”, so try to avoid making a significant investment on LED displays and see in the point of sale that yours is not so bright compared to your competitor which stands next. The right illumination enhances your artwork and increases the selling opportunities by capturing customer’s attention.
The three most common printing types for illuminated displays are backlit stickering, UV printed vinyl and sublimation printed fabrics. Of course, each type’s pros and cons are different but if we could highlight some of them would be the following:
– Backlit stickers is a very cost-effective solution but needs a solid surface so you can do the stickering. This surface has to be transparent and stable such as plexiglass. Although, printing backlit stickers it is not so expensive the cost of the inner needed surface does. Additionally, the weight of the structure increasing and the flexibility of the product reducing.
– UV printed vinyl is the main trend for impressive printings without extra inner layer needed. Vinyl is a plastic material with various textures which is wide used for printed appliances in branding sector. UV printing is a method of digital printing utilizing UV light to dry or cure ink. The ink coating on the vinyl creates a solid layer so in combination with the quality of vinyl material may caused issues as for the elasticity and scratch resistance of your print. Especially if you are looking for a long-term instore placement the bad fit and scratches on your print may be visible after few weeks.
– Sublimation printed textiles is a new trend which is rapidly growing in the printing industry. This printing process is applied to polyester, polymer or polymer coated fire-retardant high-quality fabrics. In detail, sublimation printing is the application of transferring sublimation inks utilizing heat directly to the pores of the material, therefore the important advantage of sublimation printing is that the results are permanent. The transferred images are not on the surface of the substrate – they become part of the substrate itself which means that the items are much more durable and the printing fidelity in the highest level! You may be surprised to know that one of the major benefits of sublimation printing is its level of safety for both the environment and the worker. In fact, it is the most environmentally friendly and sustainable method of garment printing and production currently being used today. The dyes use is safe and not in any way harmful. Amazingly, sublimation printing creates absolutely zero waste, and this is an extra asset for your CSR activations.
Finally, search for supplementary accessories that can do your LED displays more flexible. Special easy connectors for the frame’s assembly and trolley bags can be proved very important. As much as flexible is the product you will purchase as much will be the return on your investment. Systems with simple installation process, packed in small cases can minimize as well repairing costs as the logistics expenses!
Visit the following link to discover more regarding LED displays: φωτιζόμενα led display by Branding Park