When you think of outdoor advertising the first thing that comes to mind for most people is a big billboard along the highway or an illuminated sign in the city center. But outdoor advertising is much more than big, colorful, LED billboards. Outdoor advertising can be on everything, from store fronts, trains and buses, sidewalks and benches, trucks and vehicles and pretty much everywhere.
Outdoor, occasionally referred to as Out-Of-Home advertising, is communication with people while they are out of their home. Nowadays people spend more time away from home giving outdoor advertising the potential to reach active consumers. Here are the top 10 benefits of outdoor advertising.
OUTDOOR ADVERTISING IS HIGH IMPACT
Outdoor advertising is part of the environment, therefore cannot be muted or turned off at the flick of a switch like television and radio. It’s always there and viewers have no control on whether they see it or not. Pictures and images can subconsciously affect our brains, they leave ideas and memories in our minds without us even consciously realizing it. This gives your campaign more impact for a longer period than the viewer may expect because it can’t be avoided.
IT DEMANDS ATTENTION
Outdoor advertising can be posted in shopping malls, gas stations, bus stops, office buildings, highways – places where people spend a lot of time, using strategic, creative artwork that attracts attention in a colorful, amusing, or clever way. Outdoor stands alone so it doesn’t have to compete with other ads like other mediums. Often big in size, outdoor advertising products like inflatable tents or flags and banners are visible at both close and large distances. The higher quality display, with an engaging graphic design, the more attraction your message will earn.
OUTDOOR ADVERTISING CAN REDUCE MARKETING BUDGET
Outdoor advertising delivers a high Return of Investment and the higher the budget spent on outdoor advertising the larger the ROI. Outdoor activations like tents banners and mockups are cost-effective as compared to other commercial mediums like TV, radio and newspapers due to their ability for rebranding. When you have a limited marketing budget, these products reduce your marketing budget significantly.
IT HAS A HIGH REACH WITH A MASS AUDIENCE
This is a great marketing platform for brands and business trying to reach a broader audience. Outdoor advertising is public and has direct access to consumers that can sometimes be difficult to reach. It delivers important information even as customers are engrossed in their daily tasks and therefore is a great way to reach them.
TARGETS SPECIFIC CONSUMER LOCATIONS
Location is everything when it comes to outdoor advertising. Outdoor advertising takes advantage of specifically targeted locations based on industry. With the help of outdoor advertising, you can target your audience in a specific town, city or market area. You can also reach out to demographics, ages and income group of people.
INCREASES BRAND RECOGNITION
As consumers go about their busy schedules, they don’t always have time to research brand names, company reputation, or the type of services they offer. Outdoor advertising displays company information in a creative, attractive way that informs consumers of the company name, logo, contact info, and what they can do for them. It also complements a comprehensive brand recognition strategy. Outdoor advertising is an influential marketing technique that advertises the same message frequently. This repeated marketing technique hammers the brand message on the people which make your brand memorable, building recognition for your brand.
Outdoor advertising can offer brands and companies a fresh and creative approach to reaching consumers with powerful, bold and simple messaging ideal for campaigns aimed towards brand reinforcement or getting a company’s name out there.